Activities

Marketing and Sales

Queens Products co-operates with a large number of (inter)national manufacturers who do not have their own sales organisation for, among others, the Dutch retail channel.
Queens Products not only does the sales, but, if so desired, will develope the packaging under one of its own brands or a fancy brand. Queens Products also supplies different Private Labels.

Queens Products' assortment has been composed of a wide range of products. We introduce passively (by customer's requests) as well as actively.
Active introductions are a combination of 'me-toos' and innovative new products. For instance, Queens Products B.V. was the first to introduce a deep frozen garlic baguette to the Dutch market.

Logistics

In addition, we also manage our own distribution. We deliver the goods out of our own freezer building in Varsseveld (which has recently been expanded by about 4,000 pallets) to the different Distribution Centres with our own transport. Because our teams in affection to warehousing and transport are very well on each other's wavelength, we are able to meet the demands according to servicedegree made by the chain store business.